Design
We’ve had the good fortune to work with hundreds of talented freelance artists over the years. While we prefer submissions in digital form these days we’ve been known to use sketches, paintings, three-dimensional collages, and even a drawing on a cocktail napkin once. Should we mention again that we prefer digital submissions? While working with freelance artists keeps the line fresh, it’s our process that ties it all together and gives it that unmistakable Great Arrow look. Once a design is selected, our in-house design team preps the art for the silkscreen process. Denise works on the colors with a digital palette and typesets the greetings. Dan separates the artwork into individual colors. For each color he creates a film that’s used to burn a screen that will be used to layer the ink. Sometimes a lighter color goes on first, sometimes it’s better for it to go on last, sometimes we’re not sure until we actually print it. In other words, he takes it apart and it gets put back together again in the print room.
